I am everywhere like the rays of the sun.

To introduce myself better and more, I started working on all social media. First, I started with Medium, then I went to Pinterest, X, and Instagram, and soon I opened my account on TikTok, Reddit, Discord, Tumblr, and others.

Social media has revolutionized that method customers find me, check my credentials, and ultimately buy my products. I made a list of must-haves and started social media based on that. I share it with you so that you can use it and share your experiences and opinions with me.

Rays of the Sun

Media Identity

The sameness of my identity in social media, which I call “my media identity”, creates a sense of familiarity and closeness with me in the audience. This feeling of familiarity then becomes the trust and confidence of the audience.
Media identity includes username, profile image, biography, and links to access me.

Media Personality

More important than media identity is the personality and behaviors that the audience sees from me in the media.
Each social media is a weapon for awareness, marketing, and sales. But my strongest weapon is myself, what I say on social media, what I do, my actions and reactions, and my beliefs.
Customers must be willing to buy me before they want to buy my products. Therefore, the laws of human behavior and the principles of psychology become more important here.

Visual Perspective

I have a clear and unique slogan. I committed to what I promised.
I have an impressive structure for all my social media pages. I use this structure for my Stores, too.
I use my favorite color as the dominant color on all my pages and Stores.
I have a meme that reminds me, and my brand.

Join Communities

I search and join communities related to my business on each social media.
Social networks have allowed me to communicate directly with each user. I can immediately introduce myself, create an audience for myself, identify and correct the problems of my market immediately, and get creative ideas from them.
I monitor messages and events carefully.
I participate in discussions and polls and share my opinions.
I repost other people’s posts that I find interesting.
In the meantime, I am looking for gaps in the market. (unseen needs and unanswered demands)

Finding Niche Audiences

A message for everyone is actually for no one.
I am looking to spread my messages virally among a specific audience. They also eagerly spread my message by word of mouth among their audience and buzz about me with their followers.
Niche Audience: A special and small group is an audience that interacts with me, shows interest in the style of my designs, and feels more in harmony with my products. They have interests, tastes, tendencies, and even concerns similar to mine and I can imagine their avatar in my mind. (the number of people in the group is not important)

Permanent Relationships

We prefer to deal with our friends. Most sales are based on friendships and not sales. Even the biggest and strongest competitors cannot take away our customers who are our friends.
Therefore, counting relationships is counting the profits of our business.
I seek to build deep, two-way, long-term relationships with my audience. Some of the steps I take in this regard are in the next story, “May I have a relationship with you?” I will share it with you.

Tribe Making

Contrary to the usual practice, I preferred not to have pre-determined conditions for membership in my communities, such as subscribing to e-mails, etc. My special audience is free to choose and all facilities (services, gifts, etc.) are always available to all tribe members.
They know very well that interaction, republishing and participation will promote the community more and faster, therefore, they do these things with passion.
I’ve chosen the same “Arta Meybodi” theme for my tribes on all social media. Of course, I could choose another fancy and attractive name!

Optimal Channel

I always analyze the profitability of each social media for my business.
Profitability is the only measurement tool that shows the truth.
The profitability of my business is the number of friendships I have made with my audience.
The profitability of any social media or communication channel is the rate of return of the time and energy I have spent on it, relative to the number of audiences I have gained.
The optimal communication channel is social media, which has been the most profitable for me.
I have called the part of my working hours that I devote to social media the “media box”.
I allocate 75% of my media box to the optimal channel and 25% to other media.

 

Which Social Media is suitable for my POD business?

Now that I have realized that as a POD creator, I have to dedicate some of my time and energy to social media and this is a part of my business model, I have doubts about choosing the right social media.

Each social media has gathered special users around them, including users and communities of fans of graphic design and designed products.

Even several social media have online stores for selling products. they let.
Therefore, what is the right media for me among all these variations?

At first glance, Pinterest is the most suitable. But X, TikTok, Instagram, Facebook, Discord, Reddit, and Tumblr,… all offer me similar and diverse services in this field.

Should I start from one and then go to the other or should I be present in all of them and gradually choose the best for me?

To find my answer, I look at my goal:

Attracting and persuading a larger audience. In other words, the policy of all my activities on social media should be to identify myself and my personal brand. (I haven’t entered the product introduction step yet.)
So far,

it has become clear to me that I must shine my rays everywhere, like the sun, to be seen.

I have made a list of basic points for myself about this and called it “Rays of the Sun”, which I will share with you in the next story.

Tell me what your experience is, and write me your views and thoughts.

You can find some of my latest designs (Joyful Moments) here:

https://linktr.ee/artameybodi

Joyful Moments: By enjoying music and yoga in all moments of life, it is possible to achieve lasting Inner Peace.

As a print-on-demand creator, why should I be on social media?

The first case that confused me was that instead of social media, focusing all my attention on creating and designing POD, isn't better. Besides marketing and advertising, what are the benefits of social networks for my business?

Ads are everywhere, they surround us so much that they are annoying. We often ignore them. We always avoid selling exposure.
On the other hand, we all love to show off our purchases in our tribes, and how much more fun it is when we get lots of positive comments.

So, instead of advertising, what activities should I be doing on social media to get more exposure for my business?

Put myself in the audience’s attention

• My continuous and effective presence in social networks causes more audience involvement with my brand and products. They become fans and invite their followers to my media. In this way, a base of customers and fans will be created for me.
• In social media as a useful communication channel, creating powerful external stimuli is so simple, fast, and often free.
  Of course, the process of attracting audiences should never be done away from a good reputation. A good name is the accumulated value that brings my business to continuous profitability.

Be impressive (Different and Distinct, Always and Everywhere)

I refrain from any kind of following and imitation in content production, design, and product presentation.

• I differentiate my products with features and benefits.
• I strive to differentiate my products

 

In fact, what is it that causes the sale of POD Products?

 

I need clarification! Which of the factors create sales:

- Social media marketing or word-of-mouth marketing.
- Attracting more audience or trying to convert them into customers and fans.
- Emphasizing competitive advantage or operating in a blue and calm atmosphere.
- Presenting unique value-creating proposals or relying on a Nich business model.
- Creativity and ingenuity in designing and producing products or buying habits of my customers.

I decided to review each one and choose the best one through a series of interactive content. Also, let’s share our knowledge and experiences;
So I appreciate it when you share your thoughts here.

You can see more content in this field here:

medium.com/@Arta.meybodi

In addition, some of my designs can be viewed and commented on here:

https://linktr.ee/artameybodi