To introduce myself better and more, I started working on all social media. First, I started with Medium, then I went to Pinterest, X, and Instagram, and soon I opened my account on TikTok, Reddit, Discord, Tumblr, and others.
Social media has revolutionized that method customers find me, check my credentials, and ultimately buy my products. I made a list of must-haves and started social media based on that. I share it with you so that you can use it and share your experiences and opinions with me.
Rays of the Sun
Media Identity
The sameness of my identity in social media, which I call “my media identity”, creates a sense of familiarity and closeness with me in the audience. This feeling of familiarity then becomes the trust and confidence of the audience.
Media identity includes username, profile image, biography, and links to access me.
Media Personality
More important than media identity is the personality and behaviors that the audience sees from me in the media.
Each social media is a weapon for awareness, marketing, and sales. But my strongest weapon is myself, what I say on social media, what I do, my actions and reactions, and my beliefs.
Customers must be willing to buy me before they want to buy my products. Therefore, the laws of human behavior and the principles of psychology become more important here.
Visual Perspective
I have a clear and unique slogan. I committed to what I promised.
I have an impressive structure for all my social media pages. I use this structure for my Stores, too.
I use my favorite color as the dominant color on all my pages and Stores.
I have a meme that reminds me, and my brand.
Join Communities
I search and join communities related to my business on each social media.
Social networks have allowed me to communicate directly with each user. I can immediately introduce myself, create an audience for myself, identify and correct the problems of my market immediately, and get creative ideas from them.
I monitor messages and events carefully.
I participate in discussions and polls and share my opinions.
I repost other people’s posts that I find interesting.
In the meantime, I am looking for gaps in the market. (unseen needs and unanswered demands)
Finding Niche Audiences
A message for everyone is actually for no one.
I am looking to spread my messages virally among a specific audience. They also eagerly spread my message by word of mouth among their audience and buzz about me with their followers.
Niche Audience: A special and small group is an audience that interacts with me, shows interest in the style of my designs, and feels more in harmony with my products. They have interests, tastes, tendencies, and even concerns similar to mine and I can imagine their avatar in my mind. (the number of people in the group is not important)
Permanent Relationships
We prefer to deal with our friends. Most sales are based on friendships and not sales. Even the biggest and strongest competitors cannot take away our customers who are our friends.
Therefore, counting relationships is counting the profits of our business.
I seek to build deep, two-way, long-term relationships with my audience. Some of the steps I take in this regard are in the next story, “May I have a relationship with you?” I will share it with you.
Tribe Making
Contrary to the usual practice, I preferred not to have pre-determined conditions for membership in my communities, such as subscribing to e-mails, etc. My special audience is free to choose and all facilities (services, gifts, etc.) are always available to all tribe members.
They know very well that interaction, republishing and participation will promote the community more and faster, therefore, they do these things with passion.
I’ve chosen the same “Arta Meybodi” theme for my tribes on all social media. Of course, I could choose another fancy and attractive name!
Optimal Channel
I always analyze the profitability of each social media for my business.
Profitability is the only measurement tool that shows the truth.
The profitability of my business is the number of friendships I have made with my audience.
The profitability of any social media or communication channel is the rate of return of the time and energy I have spent on it, relative to the number of audiences I have gained.
The optimal communication channel is social media, which has been the most profitable for me.
I have called the part of my working hours that I devote to social media the “media box”.
I allocate 75% of my media box to the optimal channel and 25% to other media.
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