As a print-on-demand creator, why should I be on social media?

The first case that confused me was that instead of social media, focusing all my attention on creating and designing POD, isn't better. Besides marketing and advertising, what are the benefits of social networks for my business?

Ads are everywhere, they surround us so much that they are annoying. We often ignore them. We always avoid selling exposure.
On the other hand, we all love to show off our purchases in our tribes, and how much more fun it is when we get lots of positive comments.

So, instead of advertising, what activities should I be doing on social media to get more exposure for my business?

Put myself in the audience’s attention

• My continuous and effective presence in social networks causes more audience involvement with my brand and products. They become fans and invite their followers to my media. In this way, a base of customers and fans will be created for me.
• In social media as a useful communication channel, creating powerful external stimuli is so simple, fast, and often free.
  Of course, the process of attracting audiences should never be done away from a good reputation. A good name is the accumulated value that brings my business to continuous profitability.

Be impressive (Different and Distinct, Always and Everywhere)

I refrain from any kind of following and imitation in content production, design, and product presentation.

• I differentiate my products with features and benefits.
• I strive to differentiate my products