Methodology: Identifying the audience, discovering their needs, and responding to their demands.
The cornerstone of constant two-way communication with the audience is to pay attention to their inner desires.
I decided to move the audience from an indifferent and cold frame of mind to an attractive, exciting, and loving atmosphere, towards myself.
Strategy: To answer the demands and needs of the audience that no one, even themselves, has responded to so far. (my distinction)
Key: Creating my unique model to attract attention and attract the audience (my difference)
Road map:
1. Getting to know the audience and discovering their desires.
2. Accepting its usefulness and expected value.
3. Paying attention to his problems and problems.
4. Creating intimacy, and trust on both sides of the relationship.
5. Two-way friendship.
Recognition
Who is my audience?
A potential customer who needs to spend time to inform, attract, and retain him is significant,
can become a prospective customer,
appears on my social media, and
participates in my content.
[Prospective customer: An audience who is encouraged to use my solutions, very involved with my social media content, and has a high capacity to become a buyer of my products.]
Understanding the behavioral types of the audience:
Discovering the features of the audience and understanding their needs creates a sense of understanding, trust, loyalty, and ultimately a stronger friendly relationship with them.
Several methods can be used to understand the audience:
Mind mining method:
- Thinking audience: He thinks about his problems. He has discovered his needs, fears, and biases.
- Innovative audience: He has defined his problems and problems and is looking for answers to his/her concerns in a short time and with high usefulness.
- Aroused audience: The feelings he experiences after applying the solution to his problems are more important to him.
- Manifesting audience: looking for its presentation in society in the form of its expected usefulness.
Exploring the audience’s mind enables me to adapt, adjust, and be flexible with his characteristics and demands.
[Flexibility: acting in a manner consistent with the behavioral characteristics of the audience with enthusiasm to create a two-way and permanent friendship with him.]
Method of continuous questions:
In this way, I seek to find a need and desire from the audience that not only others but also myself have not thought about. I start with his basic problem and every time I ask myself a deeper question about his problem, the answer to that problem raises another question for me. I will continue to do this until I can no longer ask questions. The answer to the last question is my unique suggestion to the audience. Of course, the answer to each question can have ideas for providing useful solutions to the audience.
Put yourself in the audience’s place:
Identifying your needs and desires as an audience can inspire great content.
- Instead of thinking about what problems I have to solve, I think about what problems I enjoy finding solutions to.
- What content can attract me to change my old and hard habits and beliefs?
I create content for my audience about the answers to such questions.
Knowledge map:
- What problems is my audience facing?
- What is important and what is his priority?
- Which media has more influence on him?
- What motivates him?
- What is his biggest limitation?
- What are his obstacles to achieving his/her desires?
- What risks does he avoid?
- What suggestions are offered to him?
- How do you measure your desirability?
- What does he want to experience?
Acceptance
So far, no seller has been able to sell the taste, desire, and features of their products to their customers. Rather, all sellers sell their customers’ tastes and desires to them. In addition to accepting the characteristics and desires of my audience, I accept what he considers pleasure, value, and desirability. I take what he thinks is his benefit.
The expected utility of the audience:
- Which lifestyle and social position is best for him?
- Which activities create pleasure and usefulness for him?
- Which value offered to him attracts his attention?
After adding and accepting the audience's points of interest, I look for common interests with my audience and publish content that addresses these shared interests.
Attractive content template:
Exciting: the attractiveness of the content makes the audience think about me.
Entertaining: The interestingness of the content engages the minds of my audience.
Creativity: The novelty of my media content makes him come back again.
Enthusiasm: The rhythm of the content is the reason why the audience republishes my content.
Attention
Dealing with all the details of the audience’s requests. Addressing the feelings, pleasures, and utility that he wants to experience after receiving my content.
- How can I help him to get my content?
- How can I make him happy and excited?
- How can I help him to achieve his desired profit and benefit?
- How can I offer him the pleasure of an eye-catching experience?
The dominant thoughts of people are focused on themselves and no one likes to feel that his thoughts are deviated, in this case, he will be biased. I always pay attention and focus on the work of the majority of my audience. This attention and focus of mine create a two-way and special relationship motivation and gives my audience a special feeling.
A pattern of attention to the audience:
- I honestly show my enthusiasm for his presence.
- I am friendly and available to him.
- I listen patiently to his words and speak briefly and usefully.
- I give him advice beyond his expectations.
Invitation to participate:
I invite the audience to tell about themselves to get deeper data and neglect details of their desires. With this participation, I get the inner insight of the audience.
Intimacy
The closer my contents are to the inner and neglected desires of my audience, the more I gain more credibility and trust and turn them into my fans.
[Fans: An attracted audience who is constantly present on my social media, interacts with its contents and reposts it to his audience. My fan and I have a two-way relationship.]
Intimacy pattern:
- Conflict: I ask him how I can help him to achieve his wants and needs. How can I create more pleasure and favor for him? Then I produce content for answers beyond his needs. This causes more understanding and a stronger relationship. (I have proven to my fans that I do not make any judgments or prejudices about their needs and desires.)
- Happiness: Laughter and happiness are the most powerful means of communication between people. I am always trying to make spending time on my social media and dealing with its contents a happy and exciting event for my fans.
- Memory: Responding to the needs and wishes of the fans beyond their expectations, creates pleasant and memorable events in their minds, which increases the interest and attraction to the constant connection with my media.
- Conversation: I talk about my fans by focusing on their desired lifestyle and I always ask them to talk about themselves.
In addition, I ask them to speak honestly about me, my flaws, mistakes and shortcomings, my content, and the media. I do this myself. I talk to my fans about my shortcomings, objections, and efforts to learn more and eliminate those shortcomings.
Bilateral relationship
Influential fans: Fans who are on the verge of becoming willing customers. They have special features that are very useful and effective for promoting the sale of my products:
- They are active and pragmatic: they have understood their needs and desires and are looking for quick and clear solutions.
- They care and interact: they are looking for answers to their problems and thinking about suggestions.
- They are progressive and influential: they quickly accept new and innovative solutions and recommend them to others.
- They react and repost: they carefully examine the suggestions, use those solutions that they feel will create more content for them, and share their experience and results with others.
Moving towards the habit of influential fans:
1. Data investment in social media:
Fans invest in social media by adding data from their beliefs, insights, and perspectives to content.
The rate of return and spending time of fans on my social media depends on their investment. Spending more time on my social media will also make them return more.
Creating content about their memories, experiences, and perspectives can make it harder for fans to leave my social media and have a higher return rate. spend more time there and republish my content for their pages.
2. Waiting for social reward:
The human mind seeks to feel more desirable. Social rewards make people feel more desirable. Rewards such as being accepted, counted, important, and useful in the community (tribe) are among the social rewards.
