In the pre-sales phase, I want to attract potential customers (audience) to my social media.
Basic Question: What attracts the audience to my social media?
I reviewed with you the initial answers that came to my mind:
Advertisements: No one likes one-way conversations. Social media users are so strict and careless about advertising more than before and ignore them. After communicating with the audience, this method can tell them the benefits and features of the products and encourage them.
Therefore, it is not suitable for attracting the audience.
Expressing the features of the products: the audience can touch and experience the features of the product only after buying and receiving it. Things like quality, price, and delivery service are among the expectations of customers that I have to deal with during the sales and after-sales stages.
This is not motivating for the audience.
Noise and Uproar: It may be able to quickly, but for a very short time, draw their attention to my media. Audiences will soon find out about the baselessness of the hype and quickly move away from my media.
This cannot cause space acquisition in the minds of the audience and create long-term relationships with them.
The key: content
An innovative message and content that is attractive and different is the only effective way to stimulate, attract, and attract the audience. But what kind of content can stimulate audience attraction? Social media are full of content and users are getting confused.
Methodology:
First of all, a message that is created for everyone is not useful for anyone.
Selecting the target market and identifying the audience:
The definition of my niche market and the identification of customers, determine the content production policy and the subject of the messages for me.
We are all looking for our Social Identity and always ask ourselves, what will buying this product make of me? Does it make me different? Will it give me a better position in the tribe? This fundamental point of view is the reason for turning to social media and its amazing reception.
My target audience is not those who are looking to buy clothes online. Rather, some people are thirsty for the pleasure of wearing clothes that make them eye-catching, different, and distinctive. They seek to wear their views and thoughts. Therefore, the possibility of personalizing the design of clothes is more important than the price and other features.
I fulfill their wishes and create content for them.
The main and hidden reasons for buying
Mental Tension:
We buy with the emotional part of our mind and justify our purchase with the logical part. Now my solution to attracting an audience is becoming clearer and clearer: creating mental tension will attract an audience to my social media.
What are users looking for? How have I answered their request?
Was my answer to their demands distinctive and different enough to create excitement in them?
Internal Stimulus:
The best tool to penetrate the audience's minds, and engage them with my social media is to imagine myself in their place. I create an avatar of what they are and a result that they seek to experience. My social media messages and content should always answer these questions:
What does the audience call me? (personal brand position)
What does it say about me to others? (chest to chest)
Why should he choose me among the crowded markets and his tribal shopping habits? (My distinction and difference)
Emotional Experience:
Our shopping is the result of tying the behavior with the feeling that we are constantly repeating.
What emotions do my audience want to touch and experience?
What creates enthusiasm in them and keeps them away from their daily routine?
I use these in my messages to attract the audience to my media. After presenting each content, I check the reaction of the audience, this is the most important part of my activity in social media:
Consistency: Has the concept of my message been in harmony with the audience’s needs and interests?
Engagement: Has the audience interacted with my content? Have I managed to open a space in their mind?
Investment: Have they taken the time to comment and republish it?
External Stimulus: Was I able to motivate them to refer to my media in the future?
The principle of freedom in choice: It is very important to me that in my content, I have not limited their freedom with factors such as scarcity and fear of giving something.
