About Content Marketing; Creating interest in social media.

When they are tired of their daily work and bored with their daily routines, most social media users turn to social networks to escape this boredom and entertain themselves with content that creates excitement and happiness. They spend the least time on repetitive, long, unclear, and educational content.

On the other hand, the content producer is trying to remind the audience of the features of his product and service by repeating them many times and, during the educational tips, telling them about the benefits of his products to encourage them to buy.
Is this method of marketing with content production effective and efficient? Isn’t this kind of content often ignored? Of course, in most cases it is. Therefore, I need to develop a practical and purposeful definition of good content.

A short, simple, and eloquent text that captures the attention of the audience by creating a sense of excitement, happiness, and entertainment.

By now, it became clear that instead of repeatedly stating the features of my products and services, it would be better for the audience to write about the feelings and experiences they created by using the products I designed (user experience).

It’s best to have a storyboard for every piece of content I want to produce. Storyboards consist of 4 basic parts:
1. Persona: A comprehensive description of the personality and mental structure of a hypothetical customer who is a good representative of my audience. I specify in detail his behavioral patterns to achieve desirability and his personality traits.
2. Scenario: It can be positive, meaning that the persona has achieved desirability by using my designed product and talks about the good and pleasant feelings it gave him. The scenario can be negative, meaning that the persona has a challenge that he has not used my designed product to solve and achieve desirability, and troubles are waiting for him that he has not thought of until now.
3. Visuals: Visualizing how and why the designed product has helped him achieve desirability. Expressing the solutions that I have that he was unaware of will be more effective if accompanied by images of the persona using my offer.
4. Captions: Each of the desired emotions that the persona will experience using my proposed solution.

Anatomy of Professional Content:

An attractive title with effective text creates eye-catching content.
Attractive title (copywriting):
The title should attract the audience at first glance and attract their attention to read it.
You can use methods like the ones I have listed below:
- Make the audience’s dreams come true.
He will find what he was looking for in this content.
- Comfort the audience.
State that he is not to blame for his unpleasant feelings and we will explain to him what caused him to stay away from his desires.
- Accuse him.
We will explain the mistakes he has made and explain to him the way out of these mistakes.
- Give him peace.
We will remove his worries and fears.
- Tell him about simplicity and convenience.
We will provide him with the simplest and easiest solution. We have eliminated repetitive processes and removed his confusion.
- Remind her of her pride and social status. We describe the community and tribe that the audience would like to be a part of use our proposed solution, and create a mental image for them that has a special place among them.
Show her sense of uniqueness.

Effective text
The main goal is to create effective and lasting mental images of our brand along with the differences and distinctions that our solutions and offers (products and services) contain for our audience.
The topic and text of the content should not be imitative or repetitive in any way. We must obtain a specific and distinctive (unique) structure for ourselves and always follow it, this also helps our branding a lot.
Every effective text can consist of 4 parts:

1. Gap

Dedicate the initial part of the content text to the gap between the current situation and the desired situation of the audience. We can express the topic we have expressed in the arrow as a gap.
We should try to present something beyond the audience’s current knowledge:
What is there that the audience is looking for an answer to? What is it that they doubt is right or wrong? What other topics are there that the audience feels have gained a superior social position by knowing them?
How can their challenge (problem and trouble) be revealed?
- Flipping method:

breaking beliefs and mental limitations.
What becomes common among people and more people talk about it over and over again, a general belief about it is formed in everyone’s mind and becomes the truth. (And not the reality) These beliefs are inhibiting and limiting and we challenge them in our subconscious. Now imagine content that shatters these beliefs and questions their truth. How engaging and attention-grabbing can this content be?
- Highlighting method:

Exaggerating the consequences of the gap
Exaggerating the consequences of the challenge reveals the audience’s feelings of undesirability. To do this, you must use humor and humor and avoid a critical and accusatory tone. You can explain to the audience in the text how much better they would feel if this challenge had not happened.

2. Story

Masterpiece content that stays in the minds of the audience tells stories about their wants and needs.
- Using a persona as the main character or narrator:
A fictional character who has used our proposed solution and talks about how good and desirable it feels.
- The proposed solution as the main character:
Personalize your proposed solution and he talks to the persona and the audience about the good feeling it creates in the users.
- The main benefit of the proposed solution as the main character:
We give a fictional character the most fundamental benefit and benefit of the solution and he talks about his character traits.
- Anti-hero
Poor content or worthless solutions can be added to the story as a negative character.

Proof:

Now it’s time to prove the claims we have made about our proposed solution in the story.

When we can create a picture in the mind of the audience of the effect of the proposed solution on the desirability of others, then we have been able to prove our claims to them.

Schema: A key feature of a concept about which a lot of information, experiences, and feelings are stored in the mind.

• Using a schema to prove:
  Tie a new concept of benefit and benefit to concepts that the audience already knows and feels about.
  - Using a new combination of words:
  Attributing strange and creative qualities to words about the benefit and benefit of the solution. (This increases their attention and lasting focus on our content.)
  - Opinions of those who have used our proposed solution.
  - Expressing the personal experience of others.
  - Endorsements of famous and important people who have used our solution.
  - Presenting statistics and figures.

3. Value Proposition

In this section, we will once again state the proposed solution, but with more coherence, clarity, and focus.
- Answer the audience’s possible questions in advance.
- Use social validation:
“With this proposed solution, you will also be one of those people who are head and shoulders above others.”
- Provide more details about the benefits and advantages of the solution.
- Emphasize the ease of use of the proposed solution.

4. Hook

At the end of the content, we should create mental hooks that will make our audience’s attention and focus more permanent so that they become followers of our two passions and accept our sales offers more easily and willingly in the future.
- Everyone likes to justify their feelings and desires to others with logical reasons, we do this for the audience at the end of our content.
- Halo effect:
A cognitive error in which we prejudge the rest of their personality traits due to one individual characteristic. (When we see a beautiful person, we feel that they are also good-natured and friendly.)
- Theory of disagreement:
Creating a discussion and dialogue between the audience about the value proposition causes them to interact more. Ask them to give their opinion, ask questions, and challenge you.
- Emphasis on freedom of choice:
In addition to creating a sense of need for our proposed solution, we should emphasize the audience’s freedom to accept and choose.

Be aware of the illusion of your content being valuable
Before publishing content, these things should be checked:
- The audience’s attention has been sufficiently attracted.
- Nothing of the benefits and benefits of the value proposition have been omitted.
- An image of the results of the value proposition has been formed in the audience’s mind.
- The results of the amazing feeling of the value proposition have been described.
- The unique feature of the proposal has been strengthened.
- The real value of the proposal has been emphasized.
- You have proven your claims and promises.
- You have reduced the audience’s risk.
- The easy access and ease of use of the proposed solution have been expressed.
- A sense of necessity and limitation has been created in him.
- The audience’s freedom to accept and choose has been emphasized.
- A request to take action (ask, comment, challenge, and interact) has been made.

https://linktr.ee/artameybodi

I establish permanent two-way communication with the audience.

 Methodology: Identifying the audience, discovering their needs, and responding to their demands.

The cornerstone of constant two-way communication with the audience is to pay attention to their inner desires.
I decided to move the audience from an indifferent and cold frame of mind to an attractive, exciting, and loving atmosphere, towards myself.
Strategy: To answer the demands and needs of the audience that no one, even themselves, has responded to so far. (my distinction)
Key: Creating my unique model to attract attention and attract the audience (my difference)
Road map:
1. Getting to know the audience and discovering their desires.
2. Accepting its usefulness and expected value.
3. Paying attention to his problems and problems.
4. Creating intimacy, and trust on both sides of the relationship.
5. Two-way friendship.

Recognition
Who is my audience?
A potential customer who needs to spend time to inform, attract, and retain him is significant,
can become a prospective customer,
appears on my social media, and
participates in my content.
[Prospective customer: An audience who is encouraged to use my solutions, very involved with my social media content, and has a high capacity to become a buyer of my products.]

Understanding the behavioral types of the audience:
Discovering the features of the audience and understanding their needs creates a sense of understanding, trust, loyalty, and ultimately a stronger friendly relationship with them.

Several methods can be used to understand the audience:
Mind mining method:
- Thinking audience: He thinks about his problems. He has discovered his needs, fears, and biases.
- Innovative audience: He has defined his problems and problems and is looking for answers to his/her concerns in a short time and with high usefulness.
- Aroused audience: The feelings he experiences after applying the solution to his problems are more important to him.
- Manifesting audience: looking for its presentation in society in the form of its expected usefulness.
Exploring the audience’s mind enables me to adapt, adjust, and be flexible with his characteristics and demands.

[Flexibility: acting in a manner consistent with the behavioral characteristics of the audience with enthusiasm to create a two-way and permanent friendship with him.]

Method of continuous questions:
In this way, I seek to find a need and desire from the audience that not only others but also myself have not thought about. I start with his basic problem and every time I ask myself a deeper question about his problem, the answer to that problem raises another question for me. I will continue to do this until I can no longer ask questions. The answer to the last question is my unique suggestion to the audience. Of course, the answer to each question can have ideas for providing useful solutions to the audience.

Put yourself in the audience’s place:
Identifying your needs and desires as an audience can inspire great content.
- Instead of thinking about what problems I have to solve, I think about what problems I enjoy finding solutions to.
- What content can attract me to change my old and hard habits and beliefs?
I create content for my audience about the answers to such questions.

Knowledge map:
- What problems is my audience facing?
- What is important and what is his priority?
- Which media has more influence on him?
- What motivates him?
- What is his biggest limitation?
- What are his obstacles to achieving his/her desires?
- What risks does he avoid?
- What suggestions are offered to him?
- How do you measure your desirability?
- What does he want to experience?

Acceptance
So far, no seller has been able to sell the taste, desire, and features of their products to their customers. Rather, all sellers sell their customers’ tastes and desires to them. In addition to accepting the characteristics and desires of my audience, I accept what he considers pleasure, value, and desirability. I take what he thinks is his benefit.

The expected utility of the audience:
- Which lifestyle and social position is best for him?
- Which activities create pleasure and usefulness for him?
- Which value offered to him attracts his attention?
After adding and accepting the audience's points of interest, I look for common interests with my audience and publish content that addresses these shared interests.

Attractive content template:
Exciting: the attractiveness of the content makes the audience think about me.
Entertaining: The interestingness of the content engages the minds of my audience.
Creativity: The novelty of my media content makes him come back again.
Enthusiasm: The rhythm of the content is the reason why the audience republishes my content.

Attention
Dealing with all the details of the audience’s requests. Addressing the feelings, pleasures, and utility that he wants to experience after receiving my content.
- How can I help him to get my content?
- How can I make him happy and excited?
- How can I help him to achieve his desired profit and benefit?
- How can I offer him the pleasure of an eye-catching experience?

The dominant thoughts of people are focused on themselves and no one likes to feel that his thoughts are deviated, in this case, he will be biased. I always pay attention and focus on the work of the majority of my audience. This attention and focus of mine create a two-way and special relationship motivation and gives my audience a special feeling.

A pattern of attention to the audience:
- I honestly show my enthusiasm for his presence.
- I am friendly and available to him.
- I listen patiently to his words and speak briefly and usefully.
- I give him advice beyond his expectations.

Invitation to participate:
I invite the audience to tell about themselves to get deeper data and neglect details of their desires. With this participation, I get the inner insight of the audience.

Intimacy
The closer my contents are to the inner and neglected desires of my audience, the more I gain more credibility and trust and turn them into my fans.
[Fans: An attracted audience who is constantly present on my social media, interacts with its contents and reposts it to his audience. My fan and I have a two-way relationship.]

Intimacy pattern:
- Conflict: I ask him how I can help him to achieve his wants and needs. How can I create more pleasure and favor for him? Then I produce content for answers beyond his needs. This causes more understanding and a stronger relationship. (I have proven to my fans that I do not make any judgments or prejudices about their needs and desires.)

- Happiness: Laughter and happiness are the most powerful means of communication between people. I am always trying to make spending time on my social media and dealing with its contents a happy and exciting event for my fans.
- Memory: Responding to the needs and wishes of the fans beyond their expectations, creates pleasant and memorable events in their minds, which increases the interest and attraction to the constant connection with my media.
- Conversation: I talk about my fans by focusing on their desired lifestyle and I always ask them to talk about themselves.
In addition, I ask them to speak honestly about me, my flaws, mistakes and shortcomings, my content, and the media. I do this myself. I talk to my fans about my shortcomings, objections, and efforts to learn more and eliminate those shortcomings.

Bilateral relationship
Influential fans: Fans who are on the verge of becoming willing customers. They have special features that are very useful and effective for promoting the sale of my products:

• They are active and pragmatic: they have understood their needs and desires and are looking for quick and clear solutions.
• They care and interact: they are looking for answers to their problems and thinking about suggestions.
• They are progressive and influential: they quickly accept new and innovative solutions and recommend them to others.
• They react and repost: they carefully examine the suggestions, use those solutions that they feel will create more content for them, and share their experience and results with others.

Moving towards the habit of influential fans:
1. Data investment in social media:
Fans invest in social media by adding data from their beliefs, insights, and perspectives to content.
The rate of return and spending time of fans on my social media depends on their investment. Spending more time on my social media will also make them return more.
Creating content about their memories, experiences, and perspectives can make it harder for fans to leave my social media and have a higher return rate. spend more time there and republish my content for their pages.
2. Waiting for social reward:
The human mind seeks to feel more desirable. Social rewards make people feel more desirable. Rewards such as being accepted, counted, important, and useful in the community (tribe) are among the social rewards.

When the fans witness other members of their community or tribe receiving praise, then they adapt their social behaviors to the person receiving the reward.

Only ideas that spread survive

 

Strategic thinking

Value creation is the core of businesses, not product production.
We pay attention, satisfaction, loyalty and money for the value we get. When our utility increases after exchanging value, then we buy.
The same is true of social media audiences. When they receive the value of the content, it is desirable for them, then they spend their mind and time on its content and message.
Providing engaging content to the audience is a direct response marketing method, a low-cost and measurable method for POD business. The contents that are about the interests, tastes, troubles and problems of the audience have a unique proposal.

Strategic strategy

ِDifference, distinction, uniqueness, and diversity are my winning cards in the game of attracting the audience. I call these 4 elements “impressive”. Impressiveness always creates value and value is always effective.
The interest that I create for the audience in my content should be impressive.

Strategic solution

Audiences determine the impression of the content. Impressive elements are subjective concepts and have different meanings for each audience.
I have called searching and questioning about the preferences, value and desirability of the audience, selectivity.
Persuading and attracting audience to my social media activities means to explain my content to them.
I have to discover that my audience has choices and I have to give them a significant choice.

1. Difference
   Doing what others have not done for their audience. Responding to the emotional/physical needs and specific desires of the audience, in an innovative way.
   If I try to meet the same needs in the same, routine way for everyone, then I have produced content that doesn’t make any difference.
   My content should be different from the audience’s point of view. Soothing, fun and entertaining.
   Difference means going beyond the usual offers in the market. A different look at the wishes and needs that have not been addressed well.
   Question: What makes my messages effective and republished by the audience?
   Answer: Four features that must be different in DNA:
   Excitement Genome: Conjuring Future Lifestyles
   Engaging Genome: A part of the audience’s current lifestyle along with memories and experiences.
   Dynamic Genome: action-oriented, refreshing and stimulating.
   Desire Genome: evoking the audience reaching its goal.
2. Distinction
   Being the pioneer of a new trend (coming back from the future)
   The distinction is not the product’s feature and characteristic, nor does it have a fixed and uniform concept, but it creates a special place in the mind of the audience and makes them loyal.
   Differentiation can be new in the sense of offering a new way of working from an innovative difference. Necessities of the lifestyle that we do not experience now.
   I know the difference between figuring out what the audience has tried to do, but not succeeding, and trying to come up with a solution. Discover the method and path of pain relief.
   Question: What is my fundamental difference?
   Answer: I am a consultant, supporter and friend of my audience
   My main reason is to simplify the solutions, simplify the problems, and make the benefits tangible.
3. Unique
   The point of view and topics that can be seen in my content and cannot be found anywhere else. It increases the audience’s motivation to be on my social media and their engagement.
   Uniqueness does not have to be rooted in the product, in fact there are very few unique products. Uniqueness can be in the way of presenting the message, the topic of the content, a unique point of view, the method of providing services and selling the product.
4. Variety
   The appeal of experiences that have a finite variety gradually decreases for the audience, because they become predictable over time.
   Diversity is very important in producing content and message, but even more important is the infinity of this diversity.

Where do the ideas for impressive messages come from?

I visualize and imagine myself instead of the audience. If I were the audience of this idea, would I care about it? What is the content about that attracts me? What knowledge and information do I need that I am looking for in the contents?
I create content about topics that I love and am eager to read, and I discuss those topics with my friends with excitement and passion.

Impressive versus Unusual!

I remove certain biases in order to understand the process of the needs of my audience and to be able to move in its direction.

But you are free to accept or reject.

Emphasizing the audience’s power of choice and the right to express their opinion will neutralize their reactive resistance and make them follow my next content.

 

In the pre-sales phase, I want to attract potential customers (audience) to my social media.

Basic Question: What attracts the audience to my social media?

I reviewed with you the initial answers that came to my mind:

Advertisements: No one likes one-way conversations. Social media users are so strict and careless about advertising more than before and ignore them. After communicating with the audience, this method can tell them the benefits and features of the products and encourage them.
Therefore, it is not suitable for attracting the audience.

Expressing the features of the products: the audience can touch and experience the features of the product only after buying and receiving it. Things like quality, price, and delivery service are among the expectations of customers that I have to deal with during the sales and after-sales stages.
This is not motivating for the audience.

Noise and Uproar: It may be able to quickly, but for a very short time, draw their attention to my media. Audiences will soon find out about the baselessness of the hype and quickly move away from my media.
This cannot cause space acquisition in the minds of the audience and create long-term relationships with them.

The key: content
An innovative message and content that is attractive and different is the only effective way to stimulate, attract, and attract the audience. But what kind of content can stimulate audience attraction? Social media are full of content and users are getting confused.

Methodology:

First of all, a message that is created for everyone is not useful for anyone.

Selecting the target market and identifying the audience:

The definition of my niche market and the identification of customers, determine the content production policy and the subject of the messages for me.
We are all looking for our Social Identity and always ask ourselves, what will buying this product make of me? Does it make me different? Will it give me a better position in the tribe? This fundamental point of view is the reason for turning to social media and its amazing reception.
My target audience is not those who are looking to buy clothes online. Rather, some people are thirsty for the pleasure of wearing clothes that make them eye-catching, different, and distinctive. They seek to wear their views and thoughts. Therefore, the possibility of personalizing the design of clothes is more important than the price and other features.

I fulfill their wishes and create content for them.

The main and hidden reasons for buying

Mental Tension:
We buy with the emotional part of our mind and justify our purchase with the logical part. Now my solution to attracting an audience is becoming clearer and clearer: creating mental tension will attract an audience to my social media.
What are users looking for? How have I answered their request?
Was my answer to their demands distinctive and different enough to create excitement in them?

Internal Stimulus:
The best tool to penetrate the audience's minds, and engage them with my social media is to imagine myself in their place. I create an avatar of what they are and a result that they seek to experience. My social media messages and content should always answer these questions:
What does the audience call me? (personal brand position)
What does it say about me to others? (chest to chest)
Why should he choose me among the crowded markets and his tribal shopping habits? (My distinction and difference)

Emotional Experience:
Our shopping is the result of tying the behavior with the feeling that we are constantly repeating.
What emotions do my audience want to touch and experience?
What creates enthusiasm in them and keeps them away from their daily routine?

I use these in my messages to attract the audience to my media. After presenting each content, I check the reaction of the audience, this is the most important part of my activity in social media:
Consistency: Has the concept of my message been in harmony with the audience’s needs and interests?
Engagement: Has the audience interacted with my content? Have I managed to open a space in their mind?
Investment: Have they taken the time to comment and republish it?
External Stimulus: Was I able to motivate them to refer to my media in the future?
The principle of freedom in choice: It is very important to me that in my content, I have not limited their freedom with factors such as scarcity and fear of giving something.

You can see the design of “The Rays of the Sun” here:

https://tr.ee/8VQ8iC

I am everywhere like the rays of the sun.

To introduce myself better and more, I started working on all social media. First, I started with Medium, then I went to Pinterest, X, and Instagram, and soon I opened my account on TikTok, Reddit, Discord, Tumblr, and others.

Social media has revolutionized that method customers find me, check my credentials, and ultimately buy my products. I made a list of must-haves and started social media based on that. I share it with you so that you can use it and share your experiences and opinions with me.

Rays of the Sun

Media Identity

The sameness of my identity in social media, which I call “my media identity”, creates a sense of familiarity and closeness with me in the audience. This feeling of familiarity then becomes the trust and confidence of the audience.
Media identity includes username, profile image, biography, and links to access me.

Media Personality

More important than media identity is the personality and behaviors that the audience sees from me in the media.
Each social media is a weapon for awareness, marketing, and sales. But my strongest weapon is myself, what I say on social media, what I do, my actions and reactions, and my beliefs.
Customers must be willing to buy me before they want to buy my products. Therefore, the laws of human behavior and the principles of psychology become more important here.

Visual Perspective

I have a clear and unique slogan. I committed to what I promised.
I have an impressive structure for all my social media pages. I use this structure for my Stores, too.
I use my favorite color as the dominant color on all my pages and Stores.
I have a meme that reminds me, and my brand.

Join Communities

I search and join communities related to my business on each social media.
Social networks have allowed me to communicate directly with each user. I can immediately introduce myself, create an audience for myself, identify and correct the problems of my market immediately, and get creative ideas from them.
I monitor messages and events carefully.
I participate in discussions and polls and share my opinions.
I repost other people’s posts that I find interesting.
In the meantime, I am looking for gaps in the market. (unseen needs and unanswered demands)

Finding Niche Audiences

A message for everyone is actually for no one.
I am looking to spread my messages virally among a specific audience. They also eagerly spread my message by word of mouth among their audience and buzz about me with their followers.
Niche Audience: A special and small group is an audience that interacts with me, shows interest in the style of my designs, and feels more in harmony with my products. They have interests, tastes, tendencies, and even concerns similar to mine and I can imagine their avatar in my mind. (the number of people in the group is not important)

Permanent Relationships

We prefer to deal with our friends. Most sales are based on friendships and not sales. Even the biggest and strongest competitors cannot take away our customers who are our friends.
Therefore, counting relationships is counting the profits of our business.
I seek to build deep, two-way, long-term relationships with my audience. Some of the steps I take in this regard are in the next story, “May I have a relationship with you?” I will share it with you.

Tribe Making

Contrary to the usual practice, I preferred not to have pre-determined conditions for membership in my communities, such as subscribing to e-mails, etc. My special audience is free to choose and all facilities (services, gifts, etc.) are always available to all tribe members.
They know very well that interaction, republishing and participation will promote the community more and faster, therefore, they do these things with passion.
I’ve chosen the same “Arta Meybodi” theme for my tribes on all social media. Of course, I could choose another fancy and attractive name!

Optimal Channel

I always analyze the profitability of each social media for my business.
Profitability is the only measurement tool that shows the truth.
The profitability of my business is the number of friendships I have made with my audience.
The profitability of any social media or communication channel is the rate of return of the time and energy I have spent on it, relative to the number of audiences I have gained.
The optimal communication channel is social media, which has been the most profitable for me.
I have called the part of my working hours that I devote to social media the “media box”.
I allocate 75% of my media box to the optimal channel and 25% to other media.

 

Which Social Media is suitable for my POD business?

Now that I have realized that as a POD creator, I have to dedicate some of my time and energy to social media and this is a part of my business model, I have doubts about choosing the right social media.

Each social media has gathered special users around them, including users and communities of fans of graphic design and designed products.

Even several social media have online stores for selling products. they let.
Therefore, what is the right media for me among all these variations?

At first glance, Pinterest is the most suitable. But X, TikTok, Instagram, Facebook, Discord, Reddit, and Tumblr,… all offer me similar and diverse services in this field.

Should I start from one and then go to the other or should I be present in all of them and gradually choose the best for me?

To find my answer, I look at my goal:

Attracting and persuading a larger audience. In other words, the policy of all my activities on social media should be to identify myself and my personal brand. (I haven’t entered the product introduction step yet.)
So far,

it has become clear to me that I must shine my rays everywhere, like the sun, to be seen.

I have made a list of basic points for myself about this and called it “Rays of the Sun”, which I will share with you in the next story.

Tell me what your experience is, and write me your views and thoughts.

You can find some of my latest designs (Joyful Moments) here:

https://linktr.ee/artameybodi

Joyful Moments: By enjoying music and yoga in all moments of life, it is possible to achieve lasting Inner Peace.