Only ideas that spread survive

 

Strategic thinking

Value creation is the core of businesses, not product production.
We pay attention, satisfaction, loyalty and money for the value we get. When our utility increases after exchanging value, then we buy.
The same is true of social media audiences. When they receive the value of the content, it is desirable for them, then they spend their mind and time on its content and message.
Providing engaging content to the audience is a direct response marketing method, a low-cost and measurable method for POD business. The contents that are about the interests, tastes, troubles and problems of the audience have a unique proposal.

Strategic strategy

ِDifference, distinction, uniqueness, and diversity are my winning cards in the game of attracting the audience. I call these 4 elements “impressive”. Impressiveness always creates value and value is always effective.
The interest that I create for the audience in my content should be impressive.

Strategic solution

Audiences determine the impression of the content. Impressive elements are subjective concepts and have different meanings for each audience.
I have called searching and questioning about the preferences, value and desirability of the audience, selectivity.
Persuading and attracting audience to my social media activities means to explain my content to them.
I have to discover that my audience has choices and I have to give them a significant choice.

1. Difference
   Doing what others have not done for their audience. Responding to the emotional/physical needs and specific desires of the audience, in an innovative way.
   If I try to meet the same needs in the same, routine way for everyone, then I have produced content that doesn’t make any difference.
   My content should be different from the audience’s point of view. Soothing, fun and entertaining.
   Difference means going beyond the usual offers in the market. A different look at the wishes and needs that have not been addressed well.
   Question: What makes my messages effective and republished by the audience?
   Answer: Four features that must be different in DNA:
   Excitement Genome: Conjuring Future Lifestyles
   Engaging Genome: A part of the audience’s current lifestyle along with memories and experiences.
   Dynamic Genome: action-oriented, refreshing and stimulating.
   Desire Genome: evoking the audience reaching its goal.
2. Distinction
   Being the pioneer of a new trend (coming back from the future)
   The distinction is not the product’s feature and characteristic, nor does it have a fixed and uniform concept, but it creates a special place in the mind of the audience and makes them loyal.
   Differentiation can be new in the sense of offering a new way of working from an innovative difference. Necessities of the lifestyle that we do not experience now.
   I know the difference between figuring out what the audience has tried to do, but not succeeding, and trying to come up with a solution. Discover the method and path of pain relief.
   Question: What is my fundamental difference?
   Answer: I am a consultant, supporter and friend of my audience
   My main reason is to simplify the solutions, simplify the problems, and make the benefits tangible.
3. Unique
   The point of view and topics that can be seen in my content and cannot be found anywhere else. It increases the audience’s motivation to be on my social media and their engagement.
   Uniqueness does not have to be rooted in the product, in fact there are very few unique products. Uniqueness can be in the way of presenting the message, the topic of the content, a unique point of view, the method of providing services and selling the product.
4. Variety
   The appeal of experiences that have a finite variety gradually decreases for the audience, because they become predictable over time.
   Diversity is very important in producing content and message, but even more important is the infinity of this diversity.

Where do the ideas for impressive messages come from?

I visualize and imagine myself instead of the audience. If I were the audience of this idea, would I care about it? What is the content about that attracts me? What knowledge and information do I need that I am looking for in the contents?
I create content about topics that I love and am eager to read, and I discuss those topics with my friends with excitement and passion.

Impressive versus Unusual!

I remove certain biases in order to understand the process of the needs of my audience and to be able to move in its direction.

But you are free to accept or reject.

Emphasizing the audience’s power of choice and the right to express their opinion will neutralize their reactive resistance and make them follow my next content.